CORTIVIA PRIVACY POLICY

Effective Date: October, 2025

 

 

1. INTRODUCTION

Welcome to Cortivia ("we," "our," or "us"). We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website trycortivia.com (the "Site") and purchase our products.

By using our Site, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with our policies and practices, please do not use our Site.

This Privacy Policy complies with applicable U.S. federal and state privacy laws, including the California Consumer Privacy Act (CCPA/CPRA), Virginia Consumer Data Protection Act (VCDPA), Colorado Privacy Act (CPA), Connecticut Data Privacy Act (CTDPA), and Utah Consumer Privacy Act (UCPA).

 

 

2. INFORMATION WE COLLECT

A. Personal Information You Provide to Us

We collect information that you voluntarily provide when you:

  • Create an account

  • Place an order

  • Subscribe to our email list

  • Contact customer service

  • Participate in surveys or promotions

  • Leave product reviews

This may include:

  • Contact Information: Name, email address, phone number, shipping address, billing address

  • Payment Information: Credit card details, billing information (processed securely through our payment processor)

  • Account Information: Username, password, order history, preferences

  • Communications: Information you provide when contacting us or leaving reviews

B. Information Automatically Collected

When you visit our Site, we automatically collect certain information about your device and browsing activity:

  • Device Information: IP address, browser type, operating system, device identifiers

  • Usage Data: Pages viewed, time spent on pages, clicks, referring URLs, exit pages

  • Location Data: General geographic location based on IP address

  • Cookies and Tracking Technologies: See Section 5 below

C. Information from Third Parties

We may receive information about you from:

  • Payment processors (e.g., Shopify Payments, PayPal, Stripe)

  • Social media platforms (if you interact with our social media accounts)

  • Marketing and analytics providers (e.g., Google Analytics, Facebook Pixel)

  • Shipping carriers (delivery status and tracking information)

D. Sensitive Personal Information

We do not intentionally collect sensitive personal information such as:

  • Social Security numbers

  • Precise geolocation data

  • Health information (beyond general supplement preferences)

  • Biometric data

  • Financial account login credentials

However, we may collect health-related information you voluntarily provide (e.g., "I have chronic fatigue") for customer service or product recommendations.

 

 

3. HOW WE USE YOUR INFORMATION

We use your information for the following purposes:

A. Order Processing & Fulfillment

  • Process and fulfill your orders

  • Send order confirmations and shipping updates

  • Handle returns, exchanges, and refunds

  • Provide customer support

B. Account Management

  • Create and manage your account

  • Authenticate your identity

  • Maintain order history and preferences

C. Marketing & Communications

  • Send promotional emails about new products, special offers, and health tips (with your consent)

  • Personalize marketing content based on your interests

  • Conduct surveys and gather feedback

  • Send service-related communications (account updates, policy changes)

D. Site Improvement & Analytics

  • Analyze site usage and trends

  • Improve site functionality and user experience

  • Conduct A/B testing and optimization

  • Troubleshoot technical issues

E. Advertising & Retargeting

  • Display targeted advertisements on third-party platforms

  • Measure advertising effectiveness

  • Create lookalike audiences for marketing campaigns

F. Legal & Security

  • Comply with legal obligations

  • Prevent fraud and unauthorized transactions

  • Protect our rights and property

  • Enforce our Terms of Service

  • Respond to legal requests and court orders

G. Business Operations

  • Manage business analytics and reporting

  • Conduct internal research and development

  • Evaluate and improve our products

 

 

4. HOW WE SHARE YOUR INFORMATION

We do not sell your personal information to third parties. However, we may share your information with:

A. Service Providers

We share information with trusted third-party vendors who perform services on our behalf:

  • E-commerce Platform: Shopify (hosting, payment processing, order management)

  • Payment Processors: Stripe, PayPal, Shopify Payments (secure payment processing)

  • Shipping Carriers: USPS, FedEx, UPS (order fulfillment and tracking)

  • Email Service Providers: Klaviyo, Mailchimp (email marketing and transactional emails)

  • Analytics Providers: Google Analytics, Facebook Pixel (site analytics and advertising)

  • Customer Service Tools: Zendesk, Gorgias (customer support)

  • Advertising Platforms: Google Ads, Facebook Ads, TikTok Ads (targeted advertising)

These service providers are contractually obligated to protect your information and use it only for the purposes we specify.

B. Legal Obligations

We may disclose your information when required by law or to:

  • Comply with legal process (subpoenas, court orders, government requests)

  • Enforce our Terms of Service

  • Protect our rights, property, or safety

  • Prevent fraud or illegal activity

  • Protect the rights and safety of our customers

C. Business Transfers

If Cortivia is involved in a merger, acquisition, sale of assets, or bankruptcy, your information may be transferred as part of that transaction. You will be notified via email and/or prominent notice on our Site of any change in ownership or use of your personal information.

D. With Your Consent

We may share your information with third parties when you explicitly consent or direct us to do so.

 

 

5. COOKIES AND TRACKING TECHNOLOGIES

A. What Are Cookies?

Cookies are small text files stored on your device when you visit our Site. They help us recognize you, remember your preferences, and improve your experience.

B. Types of Cookies We Use

Essential Cookies: Required for site functionality (e.g., shopping cart, checkout process)

Performance Cookies: Collect anonymous data about site usage (e.g., Google Analytics)

Functional Cookies: Remember your preferences (e.g., language, region)

Advertising Cookies: Track your activity for targeted advertising (e.g., Facebook Pixel, Google Ads)

C. Third-Party Tracking

We use third-party services that may place cookies on your device:

  • Google Analytics: Analyzes site traffic and user behavior

  • Facebook Pixel: Tracks conversions and enables retargeting ads

  • Google Ads: Measures ad performance and displays targeted ads

  • TikTok Pixel: Tracks user interactions for advertising purposes

D. Managing Cookies

You can control cookies through your browser settings:

  • Accept all cookies

  • Reject all cookies

  • Delete existing cookies

  • Receive notifications when cookies are placed

Note: Disabling cookies may limit site functionality (e.g., you may not be able to complete purchases).

Opt-Out Tools:

 

 

6. DATA SECURITY

We implement industry-standard security measures to protect your personal information:

✅ SSL Encryption: All data transmitted between your browser and our Site is encrypted using Secure Socket Layer (SSL) technology

✅ PCI DSS Compliance: Payment information is processed through PCI-compliant payment processors (Shopify Payments, Stripe, PayPal)

✅ Secure Servers: Data is stored on secure servers with restricted access

✅ Employee Training: Staff with access to personal information are trained on data protection practices

✅ Regular Security Audits: We conduct periodic security assessments and updates

However, please note: No method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

 

 

7. YOUR PRIVACY RIGHTS

A. Rights for All U.S. Consumers

Regardless of your state, you have the right to:

✅ Access: Request a copy of the personal information we have about you

✅ Correction: Request correction of inaccurate information

✅ Deletion: Request deletion of your personal information (subject to legal exceptions)

✅ Opt-Out of Marketing: Unsubscribe from promotional emails at any time

B. Additional Rights Under State Privacy Laws

If you are a resident of California, Virginia, Colorado, Connecticut, or Utah, you have additional rights:

California (CCPA/CPRA):

  • Right to know what personal information is collected, used, shared, or sold

  • Right to delete personal information

  • Right to opt-out of the "sale" or "sharing" of personal information

  • Right to correct inaccurate personal information

  • Right to limit use of sensitive personal information

  • Right to non-discrimination for exercising your privacy rights

Virginia, Colorado, Connecticut, Utah:

  • Right to access your personal data

  • Right to correct inaccuracies

  • Right to delete your data

  • Right to opt-out of targeted advertising and sale of personal data

  • Right to data portability (in some states)

C. How to Exercise Your Rights

To exercise any of these rights, please contact us:

📧 Email: privacy@trycortivia.com
 📞 Phone: [Insert Phone Number]
 📬 Mail: Cortivia, [Insert Address]

We will respond to your request within:

  • 45 days (California)

  • 45 days (Virginia, Colorado, Connecticut, Utah)

  • Extensions may apply for complex requests

Verification: To protect your privacy, we may ask you to verify your identity before fulfilling your request (e.g., confirming your email address or account information).

D. Authorized Agent

California residents may designate an authorized agent to submit requests on their behalf. The agent must provide written authorization signed by you.

 

 

8. DO NOT SELL OR SHARE MY PERSONAL INFORMATION

We do not sell your personal information for monetary consideration.

However, under some state privacy laws, "sale" or "sharing" may include:

  • Using advertising cookies that track your activity across websites

  • Sharing data with advertising partners for targeted advertising

If you wish to opt-out:

🔘 Click here: [Do Not Sell or Share My Personal Information]

Or contact us at: privacy@trycortivia.com

You can also opt-out using browser-based signals like Global Privacy Control (GPC).

 

 

9. CHILDREN'S PRIVACY (COPPA COMPLIANCE)

Our Site and products are not intended for children under 13 years of age.

We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at privacy@trycortivia.com, and we will delete that information.

 

 

10. EMAIL MARKETING & COMMUNICATIONS

A. Promotional Emails

When you provide your email address or make a purchase, you may receive:

  • Marketing emails about products, offers, and promotions

  • Educational content about health and wellness

  • Surveys and feedback requests

B. Transactional Emails

You will receive non-promotional emails related to your account and orders:

  • Order confirmations

  • Shipping notifications

  • Account updates

  • Customer service responses

  • Policy changes

You cannot opt-out of transactional emails as they are necessary for order fulfillment and account management.

C. How to Unsubscribe

To stop receiving promotional emails:

  • Click "Unsubscribe" at the bottom of any marketing email

  • Email us at: unsubscribe@trycortivia.com

  • Adjust your email preferences in your account settings

You will be removed from our marketing list within 10 business days.

D. CAN-SPAM Compliance

All emails comply with the CAN-SPAM Act: ✅ Clear identification of sender (Cortivia)
 ✅ Accurate subject lines
 ✅ Clear unsubscribe mechanism
 ✅ Our physical mailing address included

 

 

11. DATA RETENTION

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

Retention Periods:

  • Account Information: Retained while your account is active; 3 years after account closure

  • Order History: 7 years (for tax and legal compliance)

  • Marketing Data: Until you unsubscribe or request deletion

  • Analytics Data: Aggregated data retained indefinitely (anonymized)

  • Customer Service Records: 3 years after last interaction

After retention periods expire, we will either delete or anonymize your information.

 

 

12. INTERNATIONAL USERS

Our Site is operated from the United States and intended for U.S. customers. If you are accessing our Site from outside the U.S., please be aware that:

  • Your information will be transferred to and stored in the United States

  • U.S. privacy laws may differ from those in your country

  • By using our Site, you consent to the transfer of your information to the U.S.

For EU/UK Visitors:

While we primarily serve U.S. customers, if you are visiting from the European Union or United Kingdom, you have rights under the General Data Protection Regulation (GDPR):

  • Right to access, rectify, erase, and restrict processing

  • Right to data portability

  • Right to object to processing

  • Right to withdraw consent

  • Right to lodge a complaint with a supervisory authority

To exercise GDPR rights, contact: privacy@trycortivia.com

 

 

13. THIRD-PARTY LINKS

Our Site may contain links to third-party websites, including:

  • Social media platforms (Facebook, Instagram, TikTok)

  • Payment processors

  • Shipping carriers

  • Health and wellness resources

We are not responsible for the privacy practices of third-party sites. We encourage you to review their privacy policies before providing any personal information.

 

 

14. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or business operations.

When we make changes:

  • We will update the "Last Updated" date at the top of this policy

  • For material changes, we will notify you by:

    • Email (if you have an account or are subscribed)

    • Prominent notice on our Site

    • Pop-up notification upon your next visit

Your continued use of our Site after changes indicates acceptance of the updated Privacy Policy.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

 

 

15. CONTACT US

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Cortivia Privacy Team

📧 Email: support@trycortivia.com

16. STATE-SPECIFIC DISCLOSURES

California Residents (CCPA/CPRA)

Categories of Personal Information Collected:

  • Identifiers (name, email, address, IP address)

  • Commercial information (purchase history, browsing behavior)

  • Internet activity (cookies, site usage)

  • Geolocation data (general location based on IP)

  • Inferences (preferences, characteristics)

Categories of Sources:

  • Directly from you

  • Automatically through cookies and analytics

  • From third-party service providers

Business Purposes for Collection:

  • Order fulfillment and customer service

  • Marketing and advertising

  • Site improvement and analytics

  • Fraud prevention and security

  • Legal compliance

Categories of Third Parties We Share With:

  • E-commerce platform providers (Shopify)

  • Payment processors

  • Shipping carriers

  • Marketing and analytics services

  • Advertising networks

Right to Opt-Out of Sale/Sharing: We do not sell personal information for money, but we may "share" data for cross-context behavioral advertising. You can opt-out by clicking: [Do Not Sell or Share My Personal Information]

Shine the Light Law: California residents may request information about personal information disclosed to third parties for direct marketing purposes. Contact privacy@trycortivia.com.

Financial Incentive Notice: We may offer discounts, promotions, or loyalty programs in exchange for your email or account creation. You can opt-in or opt-out at any time. The value of your data is reasonably related to the discount or benefit offered.

Nevada Residents

Nevada residents have the right to opt-out of the sale of personal information. We do not sell personal information as defined under Nevada law. If you have questions, contact: support@trycortivia.com.

Virginia, Colorado, Connecticut, Utah Residents

You have rights under your state's consumer privacy law, including:

  • Access your personal data

  • Correct inaccuracies

  • Delete your data

  • Obtain a copy of your data

  • Opt-out of targeted advertising and sales

To exercise these rights, contact: privacy@trycortivia.com

If your request is denied, you may appeal by contacting us within a reasonable time after denial.

 

 

17. ACCESSIBILITY

We are committed to ensuring this Privacy Policy is accessible to individuals with disabilities. If you have difficulty accessing this policy, please contact us at privacy@trycortivia.com, and we will provide it in an alternative format.